There are lots of questions – and misconceptions – about vessel performance reporting in the shipping and maritime industries. The manually produced “noon report” – a daily data sheet prepared by a vessel’s captain – logs the vessel’s position and other relevant standardised data. Like most manual processes, however, these are subjective, time-consuming and prone to human error. Yet many business decisions that propel the industry forward are based on noon report insights. Real-time ocean surface measurements are turning the tide on this unrefined practice.